We are the ACTOR, for us to have an INTENTION do something, first we must have KNOWLEDGE about it.

Therefore, its important for us to be aware about the production of KNOWLEDGE which consist of LISTENING, SEEING and DIFFERENTIATING.

The RULE is simply, its either right or wrong and it is depend on the ACTOR and the "authority". The "authority" is the source of -ISM which underlines our intention.

The ACTOR will only ACT with an intention and all ACTs are governed by the RULE that is fixed by the authority. The final product is our build-environment which located on the SITE.